Facebook advertising & outreach
Reach the people
your business is for.
Good social advertising starts with understanding the customer. We help businesses turn that understanding into relevant Facebook campaigns and useful content.
Start with the context
Different businesses.
Different reasons to choose.
Nuanced has worked on Facebook advertising and outreach for a range of businesses, from accountants and law firms to auto-body shops. Each has a different audience and a different path from first impression to becoming a customer.
We work closely with you to understand your services, the people they suit and the questions those people need answered. That research shapes the audience, the message and the content behind the campaign.
Audience research
Who is the right fit
for your business?
Consider a dental practice looking for new patients. Its location, available services and capacity all affect which people it can serve well. The campaign should reflect those practical details.
We look at the audience in the context of the business, then help plan messaging and campaign choices around the people most likely to find the service useful.
The same approach applies to a professional firm, a retailer or a local repair shop. Understanding why someone would choose you is more useful than beginning with a broad audience and a generic ad.
Thoughtful creative
Give people a reason
to pay attention.
The way an ad speaks matters as much as the offer. We help develop copy and content that introduce your business clearly, give people useful context and make the next step easy to understand.
For professional services, that might mean explaining the range of work a firm handles and how to get in touch. For a local business, it might mean showing the product, the people or the experience a customer can expect.
We work with you to find an approach that feels appropriate for your business and respects the people seeing it.
Campaign management
Work with people
who learn your business.
A useful campaign takes collaboration. You bring knowledge of your customers and services; we bring experience with advertising, content and the technology that connects them.
We help connect social advertising with the website people visit afterwards and the broader marketing work around it. That gives us a better basis for reviewing the response and deciding what to improve.
Our marketing work has served businesses around Kitchener-Waterloo, Cambridge, London and Toronto, as well as clients in the United States.