Stratford · Kitchener-Waterloo · Cambridge · London
Local SEO & marketing.
Built around your business.
A new website or a bigger advertising budget is useful when it solves a real problem. We help local businesses decide where the effort makes sense.
Useful work comes first
Spend where
it helps.
Nuanced works with small and medium businesses in Stratford, London, Kitchener-Waterloo, Cambridge and the surrounding area. We help with websites, search optimization and online advertising, starting with the needs of the business.
Sometimes that means a new campaign or a better website. Sometimes it means recommending a smaller change, using a different channel or leaving something that already works alone.
We want to understand what a piece of work will accomplish before recommending it. That approach helps us build long-term business relationships around useful results.
From our work · 2017
The website refresh
that became a brochure.
The question behind the request.
Was a more elaborate website the best way for an established dental practice to bring in the additional patients it needed?
In September 2017, a well-established dentist in London asked us about refreshing her website. The wish list included online chat, booking, invoicing and credit-card processing, inspired by newer practices in the area.
The practice already had a loyal patient base and was using about 88% of its available time and equipment. Before planning the new site, we discussed what the business was trying to achieve and whether the existing website was holding it back.
We agreed that the website was adequate for the practice’s needs at that point. The more useful opportunity was encouraging existing patients to introduce friends and family to the practice.
A smaller, more direct campaign.
The work became a one-page brochure included with the thank-you bag patients received after a routine cleaning. It encouraged people to share the practice with friends and family, with a small discount on out-of-pocket services offered as part of that campaign.
The example illustrates how the right marketing choice can come from understanding the business, its capacity and the customers who already trust it. The website refresh was not the most useful starting point for that particular practice.
Different circumstances, different advice
What does your
business need now?
Our advice for that dental practice could have been different if it had been opening a new location, adding a surgeon or hygienist, or starting from scratch. A growing practice may need to reach a larger audience; an established one may have a different problem to solve.
The same questions apply beyond healthcare. What are you trying to change? Which customers are you looking for? How much additional business can you serve? What would make the investment worthwhile?
We can discuss search optimization, pay-per-click advertising, websites and other ways to reach customers in the context of those answers. You do not need to know which service to ask for before getting in touch.